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While the most crucial parts of the new user experience occur in the product, email is still a valuable channel for onboarding. Emails help welcome new users, get them back into the product during periods of low engagement, and convert them into customers.

A well-orchestrated email campaign is especially important for products that want to achieve high free trial-to-paid conversion rates and maintain a lean sales organization.

This blog post will dive into how one such organization, CloudApp, crafted a data-driven and personal onboarding email series that hit all the right notes and made a difference on the bottom line.