You might have heard of influencer marketing, and you’re interested in launching your first campaign. The problem is you’re a bit lost on how to get started, and you’re not sure which types of influencers will be right for your campaign. When it comes to influencer marketing, bigger doesn't always mean better. In fact, a recent study found that micro-influencers may be the best choice if you want to reach a highly engaged audience and maximize conversions. In this post, you’ll get an in-depth look at micro-influencer marketing, including tips on finding the right ones for your brand and ways to launch a successful campaign with them.