"We have so many things we want to do: how do we prioritize? I want to do more and more testing. It’s just about picking our battles and deciding what the best investment will be.”
"For everything in enterprise, education is the most important thing you can do. As soon as people understand that they can translate a campaign into a certain amount of money or ROI, then it becomes easy to say ‘Ok, let’s try something else that can tie to the money'."
In this post, learn how one of the top shoe brands on the planet manages their optimization program on a global level, and gain some ideas on how to be the Optimization Champion for your organization.