I'll bet every mountain climber who ever summited Everest squinted at the top of the mountain from their basecamp, felt a wave of excitement mixed with terror and wondered: what the hell was I thinking? That’s how it feels as I look at the crowdfunding strategy for the Inflection Point podcast: what did we get ourselves into? In fact, I think that’s exactly what Lauren Schiller, the creator and host of Inflection Point, said right after my strategy presentation. At this point in a crowdfunding campaign it’s normal to feel overwhelmed by all the work to be done. It’s perfectly understandable to feel doubtful that you can accomplish it all by yourself. But with the right strategy, do you know what you won’t feel? Lost. A crowdfunding strategy is a roadmap. It gives you a step-by-step plan of action, guiding you ever closer to your ultimate destination: a successfully funded campaign that will propel you toward bringing your creation into the world. And like a roadmap, if you omit important details from your crowdfunding strategy, there’s a very good chance you’ll end up making a wrong turn. That’s why, before you begin creating a crowdfunding strategy — or any kind of campaign launch — you need to address some fundamental questions. Once you provide the answers, you’ll have a clear — and slightly intimidating — picture of everything you’ll need to accomplish to launch a successful campaign.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter