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Today, I’m taking you behind-the-scenes with the product marketing strategy I used to help Decibite:

  1. Double their annualized revenue (+127%).
  2. Triple their monthly traffic (+241%).
  3. Quadruple their organic traffic (+331%).

This strategy is ideal for entrepreneurs with products without a scalable business model.

In this actionable guide, you’ll get a behind-the-scenes look of the product market strategy I used to grow Decibite.

Here are the seven steps I took to double Decibite’s annualized revenue:

Step 1: Creating The Gap Analysis™ to Prepare for Growth

Step 2: Use Market Research to Verify The Brand Messaging

Step 3: Analyzing the Competition

Step 4: Getting Decibite’s Team Excited About The New Mission

Step 5: Positioning Decibite, Crafting a Value Proposition, and Fine-Tuning the USP

Step 6: Updating the Messaging

Step 7: Testing the Go-To-Market Strategy

Let's dive in.

  • JQ

    Jason Quey

    7 months ago #

    Hey GH!

    Last April, I began working with Decibite, an early-stage web hosting startup. There's a lot of challenges growing from idea to scale, so I wanted to share my approach to early-stage product marketing for those with less than 1000 customers.

    After reading the work of ad executive Rosser Reeves (known for his work with M&Ms, Anacin, and Colgate), I wanted to test his theory on the power of a unique selling proposition (USP). The results were positive. In 6 months, Decibite's annualized revenue went up 127%, monthly traffic up 241%, and organic traffic 331%. In this article I am sharing everything I did to grow Decibite step-by-step. My goal is to give you a do-it-yourself manual of sorts as I know early-stage marketing can be a challenge.

    I'd love to hear your feedback (pricing strategy, positioning, go-to-market strategy, etc) and personal experiences when it comes to launching a product. I'm eager to learn from others who've had success getting traction early on. :)

  • WH

    William Harris

    7 months ago #

    I like the way you broke this down for us. Very methodical which makes it easy to follow along.

  • DH

    Dani Hart

    7 months ago #

    Nice work, Jason! Looking forward to diving in.

  • SM

    Shanelle Mullin

    7 months ago #

    Another great read, Jason. I especially like how you highlighted the importance of crafting a value proposition. It seems obvious, but is rarely done with purpose or strategy.

    • JQ

      Jason Quey

      7 months ago #

      Agreed.

      There's very little info out there what it takes to create a strong value prop (much less a USP). To make it worse, bloggers often conflate the two.

      Learning the process to create a USP was a major "ah-ha" moment.

  • YE

    Yaniv Elias

    4 months ago #

    great post!!

  • SC

    Shelly Cartwright

    2 months ago #

    Nice article!

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