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Today, I’m taking you behind-the-scenes with the product marketing strategy I used to help Decibite:

  1. Double their annualized revenue (+127%).
  2. Triple their monthly traffic (+241%).
  3. Quadruple their organic traffic (+331%).

This strategy is ideal for entrepreneurs with products without a scalable business model.

In this actionable guide, you’ll get a behind-the-scenes look of the product market strategy I used to grow Decibite.

Here are the seven steps I took to double Decibite’s annualized revenue:

Step 1: Creating The Gap Analysis™ to Prepare for Growth

Step 2: Use Market Research to Verify The Brand Messaging

Step 3: Analyzing the Competition

Step 4: Getting Decibite’s Team Excited About The New Mission

Step 5: Positioning Decibite, Crafting a Value Proposition, and Fine-Tuning the USP

Step 6: Updating the Messaging

Step 7: Testing the Go-To-Market Strategy

Let's dive in.

  • JQ

    Jason Quey

    over 1 year ago #

    Hey GH!

    Last April, I began working with Decibite, an early-stage web hosting startup. There's a lot of challenges growing from idea to scale, so I wanted to share my approach to early-stage product marketing for those with less than 1000 customers.

    After reading the work of ad executive Rosser Reeves (known for his work with M&Ms, Anacin, and Colgate), I wanted to test his theory on the power of a unique selling proposition (USP). The results were positive. In 6 months, Decibite's annualized revenue went up 127%, monthly traffic up 241%, and organic traffic 331%. In this article I am sharing everything I did to grow Decibite step-by-step. My goal is to give you a do-it-yourself manual of sorts as I know early-stage marketing can be a challenge.

    I'd love to hear your feedback (pricing strategy, positioning, go-to-market strategy, etc) and personal experiences when it comes to launching a product. I'm eager to learn from others who've had success getting traction early on. :)

  • WH

    William Harris

    over 1 year ago #

    I like the way you broke this down for us. Very methodical which makes it easy to follow along.

  • DH

    Dani Hart

    over 1 year ago #

    Nice work, Jason! Looking forward to diving in.

  • SM

    Shanelle Mullin

    over 1 year ago #

    Another great read, Jason. I especially like how you highlighted the importance of crafting a value proposition. It seems obvious, but is rarely done with purpose or strategy.

    • JQ

      Jason Quey

      over 1 year ago #

      Agreed.

      There's very little info out there what it takes to create a strong value prop (much less a USP). To make it worse, bloggers often conflate the two.

      Learning the process to create a USP was a major "ah-ha" moment.

  • YE

    Yaniv Elias

    about 1 year ago #

    great post!!

  • SC

    Shelly Cartwright

    11 months ago #

    Nice article!

  • SB

    Sbobet Bola

    9 months ago #

    thats nice

  • BB

    Bjorn Bojen

    7 months ago #

    I'm not surprised Redditors got classified as an anti-persona. If they even get a whiff of marketeering the pitchforks come straight out!

  • TG

    Tammy Gregory

    2 months ago #

    Hey,
    Great Article!
    I have gone through your post. It is informative and valuable. Thanks for sharing this great post.

    Product marketing is a way to promote or market products to the target audience. With a solid marketing strategy, you can market the product effectively and get high sales. It mainly consists of three components- understanding the target audience, know competitors, and promoting. Product marketing focuses on increasing market share and making existing customers use more products. To know about the best product marketing strategy, check out: https://socinator.com/how-to/product-marketing-strategy/

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