Today, I’m taking you behind-the-scenes with the product marketing strategy I used to help Decibite:
This strategy is ideal for entrepreneurs with products without a scalable business model.
In this actionable guide, you’ll get a behind-the-scenes look of the product market strategy I used to grow Decibite.
Here are the seven steps I took to double Decibite’s annualized revenue:
Step 1: Creating The Gap Analysis™ to Prepare for Growth
Step 2: Use Market Research to Verify The Brand Messaging
Step 3: Analyzing the Competition
Step 4: Getting Decibite’s Team Excited About The New Mission
Step 5: Positioning Decibite, Crafting a Value Proposition, and Fine-Tuning the USP
Step 6: Updating the Messaging
Step 7: Testing the Go-To-Market Strategy