Today, I’m taking you behind-the-scenes with the product marketing strategy I used to help Decibite:
This strategy is ideal for entrepreneurs with products without a scalable business model.
In this actionable guide, you’ll get a behind-the-scenes look of the product market strategy I used to grow Decibite.
Here are the seven steps I took to double Decibite’s annualized revenue:
Step 1: Creating The Gap Analysis™ to Prepare for Growth
Step 2: Use Market Research to Verify The Brand Messaging
Step 3: Analyzing the Competition
Step 4: Getting Decibite’s Team Excited About The New Mission
Step 5: Positioning Decibite, Crafting a Value Proposition, and Fine-Tuning the USP
Step 6: Updating the Messaging
Step 7: Testing the Go-To-Market Strategy
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Jason Quey
Hey GH!
Last April, I began working with Decibite, an early-stage web hosting startup. There's a lot of challenges growing from idea to scale, so I wanted to share my approach to early-stage product marketing for those with less than 1000 customers.
After reading the work of ad executive Rosser Reeves (known for his work with M&Ms, Anacin, and Colgate), I wanted to test his theory on the power of a unique selling proposition (USP). The results were positive. In 6 months, Decibite's annualized revenue went up 127%, monthly traffic up 241%, and organic traffic 331%. In this article I am sharing everything I did to grow Decibite step-by-step. My goal is to give you a do-it-yourself manual of sorts as I know early-stage marketing can be a challenge.
I'd love to hear your feedback (pricing strategy, positioning, go-to-market strategy, etc) and personal experiences when it comes to launching a product. I'm eager to learn from others who've had success getting traction early on. :)
perjaka sesat
maybe this good
Ramin Assemi
Great read! Lots of actionable advice in there
William Harris
I like the way you broke this down for us. Very methodical which makes it easy to follow along.
Dani Hart
Nice work, Jason! Looking forward to diving in.
Shanelle Mullin
Another great read, Jason. I especially like how you highlighted the importance of crafting a value proposition. It seems obvious, but is rarely done with purpose or strategy.
Jason Quey
Agreed.
There's very little info out there what it takes to create a strong value prop (much less a USP). To make it worse, bloggers often conflate the two.
Learning the process to create a USP was a major "ah-ha" moment.