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Both Neil Patel and Brian Dean’s blogs are often at the top of any Google search for content marketing or SEO. If you look at their articles, everything is 1 or 2 lines, there are no thick paragraphs so it's ideal for skim reading and that's how we like to read blog posts.  It keeps you on their page which means they rank higher on Google. 

That's not all. Brian Dean then also uses 3 other copywriting techniques: The APP formula to catch your attention in 2 seconds, 'Bucket Brigades' to get you over any boring bits and benefit driven sub-headings. They all come together and keep you reading.

  • BB

    Brian Barr

    6 months ago #

    The line spacing is also super helpful for mobile readability.

    I personally hate it on Desktop and prefer blogs that don't write in that way, I actually find it way harder to skim because I have to glance at each line, not just the first lines to see if I can skip the whole block.

    But when it comes to mobile viewing, I can't argue at all.

    • JH

      Joy Healey

      6 months ago #

      I'm so glad you said that.... I don't like one sentence paragraphs either. Probably because I almost exclusively use my desktop for reading blog posts.

      Having said that, I really enjoyed the rest of the article and learned a lot from it. Bucket Brigades and the APP formula were completely new to me.

  • NR

    Nawaaz RhMaan

    6 months ago #

    The tips and tricks are so useful and actionable. Thanks for summarizing the copywriting hacks in one content.

  • LR

    Lorraine Reguly

    6 months ago #

    Most bloggers know the value of white space. They also know most people are scanners (using the F pattern).
    That's why their paragraphs are usually only one or two sentences long!

    • PK

      pardeep kullar

      6 months ago #

      Come on Lorraine! How many startup ceo / founder types creating blog posts keep their blogs looking like Neil Patel's and Brian Dean's? I can't imagine many have heard of the F pattern or APP formula or Bucket Brigades.

      It would be fairer to say many full time bloggers know that stuff but I'm talking about us normal peeps :)

      • JB

        Jay Borenstein

        6 months ago #

        I've been trying to internalize these lessons for a while now, but your post has really put the concepts into perspective. I still tend to write in chunky paragraphs - it's hard to break free, but I will work on it! The bucket brigades concept is incredibly helpful as well!

        I have to say though - people who write LinkedIn posts...

        One sentence

        at a

        time like

        this...

        really get on my nerves!

  • OS

    Olaoye Somide

    6 months ago #

    Great Post

  • PB

    Patricia Blond Bueno

    6 months ago #

    Interesting approach. I think it's a matter of what you need to say. Sometimes paragraphs are useful, sometimes it makes sense to keep it simple and write shorter sentences and give space to the reader.

    My attention is definitely gone when there are more words/sentences than needed to explain your idea. Not so much based on the structure. Some good ideas to test though.

  • KG

    Kai Glinin

    2 months ago #

    thank you for posting these tips!

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