Both Neil Patel and Brian Dean’s blogs are often at the top of any Google search for content marketing or SEO. If you look at their articles, everything is 1 or 2 lines, there are no thick paragraphs so it's ideal for skim reading and that's how we like to read blog posts. It keeps you on their page which means they rank higher on Google.
That's not all. Brian Dean then also uses 3 other copywriting techniques: The APP formula to catch your attention in 2 seconds, 'Bucket Brigades' to get you over any boring bits and benefit driven sub-headings. They all come together and keep you reading.
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