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The internet is an amazing tool for business marketing, but it also serves as a megaphone for people’s opinions. Let negative publicity go unchecked on the web and it leaves a sticky footprint that can take years to scrape off.

Proactively monitoring your brand’s presence on the web is a smart strategy, but its effectiveness depends on how thorough you are, and what tools you use. Here’s a complete guide to everything you need to know about saving and improving your business image with brand monitoring.

Here’s an overview of what you’ll learn:

- Why brand monitoring is important
- Free and paid tools for brand monitoring
- Brand monitoring tactics for social media and the web
- Types of keywords to track

  • DG

    Dana Gore

    over 2 years ago #

    It makes sense that brands would want to monitor their reputations - and it's cool to see there are tools to help with this. I always search for reviews and the brand's overall reputation before I consider purchasing a product or service. Great share :)

  • LS

    Lisa Sicard

    over 2 years ago #

    Hi Erik, I'm glad there are more tools today for social listening as Google alerts doesn't usually cover social sites, where oftentimes, people do mention brands.
    This is becoming so important for customer service as well as knowing what others are saying about your brand.
    Thanks for sharing this one here with is Erik!

  • JH

    Joy Healey

    over 2 years ago #

    Thanks for the reminder of how important it is to monitor your brand, and the tools you can use. Have to confess this is something I (and probably many other micro-businesses) haven't been very proactive.

    Some of the brand monitoring tools and methods I had already heard of but most were new to me. Good to see that there were free and affordable options.

    Thanks for sharing, Erik

  • CS

    Chery Schmidt

    over 2 years ago #

    Hey Erik! This has been an very eye opening article for me! I have been using Google Alerts as way to monitor my name for years now, and now realize I need to add a few keywords to this as well :) I am looking forward to giving Talkwalker a go! I am interested to see what kind of results will show up.

    I can see how using these helpful tools to track everything can be useful.

    Great Share,
    Thanks, Chery :))

  • LR

    Lorraine Reguly

    over 2 years ago #

    This a great guide to brand monitoring. It is very comprehensive. However, BrandYourself was not on the list! I use the free version of that tool. It's great! I've been using it for years. I also use Google Alerts.

  • BJ

    Blogging joy

    over 2 years ago #

    This is something new I learned today. Thanks for sharing this awesome guide here.

  • MN

    Mymagicfundas Nirmala

    over 2 years ago #

    It's a good piece of content that reveals the importance of monitoring the business brand. Establishing a brand name is the key to business success. I completely agree with the author in performing the brand monitoring and understanding the user engagement. As mentioned, it is good to use a set of tools to make the business brandable and yes, Buzzsumo, Social Mention and SEMRush are the awesome tools to make our presence on the web. Glad I use these tools for my blogging profession.

    Keywords play a vital role in web marketing and hence it's better to do the keyword research to reach the target audience and their requirements. Managing the negative feedback is really a headache but I have come to know the ways to handle it. Thanks for the great share @erikemanuelli

  • NK


    over 2 years ago #

    After reading this post, all I can say is this is the Complete Guide to Brand Monitoring from author. Brand Monitoring should be very serious concern for all businesses today and I am sure this post will help them with perfect Brand Monitoring process :)

  • RC

    Ravi Chahar

    over 2 years ago #

    Hey Erik,

    Understanding the sentiments can be a plus point, which boosts the sale. Every customer is different, still knowing what they feel while buying something will be helpful.
    Having an eye on the competitors is always necessary. The web is a big world, and the marketing strategies should be built according to what growth rate others are at.

    Thanks for sharing with us.

  • AG

    ankita gandhi

    over 2 years ago #

    Hello Ravi,
    Nice Article.