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“How would you growth hack my business? This is one of the most asked question in the ‘growth hacking scene’. I get it. The internet has brainwashed our brains with content that one tactic is going to grow our companies exponentially. You read blogs like ‘The 3 hacks that got SpringSled 138,790 users’ and feel like executing all. Growth Hacking isn’t about copying tactics from other companies. Thinking these tactics will work for you is like comparing your current wife with your ex. It’s nonsense, yet we all tend to do it. Now, all these great companies do have 1 thing in common. They all had a processed way of experimenting as fast as they can to understand what works and what doesn’t work for them. The faster they run experiments in a processed way, the faster they would gain knowledge and the better their odds on survival. This is the reason why I wrote the first guide on how to set up your growth process. Now you might be thinking: ‘It’s time to unleash the tactics, right?’. Nope. The key to growth is finding who your best customers are, solve their struggles and find out where you can get more of those people. Now the question is, how do I find my best customers? One simple word: Analytics.

  • AZ

    Andrei Zinkevich

    over 1 year ago #

    One of the best guides I read recently!

  • GM

    Guillaume Moubeche

    over 1 year ago #

    Awesome post! Really like how you detailed the full process!

  • KK

    Karl Karafiat

    over 1 year ago #

    hands on. full circle. easy to read & understand. hard to write. thank you ricardo!

  • GC

    Gary-Yau Chan

    over 1 year ago #

    Questions

    1. For Segment, on default, what does it track? Only pages?

    2. How do I track event actions using Segment?
    - Related, look like Popcornmetrics can help me track event actions without coding, correct?

    3. Would Popcornmetrics slow down my site? Didn't find info on this

  • MH

    Mark H

    over 1 year ago #

    Thanks for an in-depth article, but as I always say - this would work for eCom or SaaS where activity can be tied to User-ID. Service based businesses that run informational websites and rely on phone calls to close deals and do not have a User-ID framework cannot benefit from most of these customer journey articles.

    1. Searching for a dentist while on the train.
    2. Get to work, fire up Chrome, and type the URL of the dentist you liked and book appointment.

    The whole customer journey tracking theory gets flipped on it's head when that happens.

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