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Instead of listing 100 generic tips (e.g - Red buttons work best #not), we're giving you the step-by-step guide of how to evaluate your specific landing page and optimize it. We've got some great insights from: Andy Crestodina Morgan Brown Jen Havice Angie Schottmuller Mackenzie Fogelson The guide also includes 4 FREE downloads: A Google Analytics checklist A landing page optimization worksheet A microcopy guide for call to action buttons And a hero image scorecard

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