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They copied everything she offered at the time but did so at a 60% discount.

Immediately, she lost 30% of her market share — not an easy event to stomach for a fledgling agency.

The pressure to discount her services and compete on price was immense, but it would also have destroyed her business. Gia couldn’t afford to go as low as they did, nor did she want to. Instead, she doubled down on what made her business desirable and made sure her value proposition was better than theirs ever could be.

“We offered a superior product,” Gia recalled, “and I can tell you now we don’t lose business to them. They lose business to us because we’re smaller. We’re agile, we’re growing, and we’re not scared of them.”

  • JB

    Jera Brown

    11 months ago #

    That data mining strategy is intense and awesome.

    • OS

      Olivia Seitz

      11 months ago #

      Right? It's amazing how much you can accomplish when you're willing to roll up your sleeves and skip the shortcuts.

      I was so impressed by how dedicated Gia is to excellence, even though she could easily get "good enough" with less work.

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