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Competiton for content is fierce and it's getting fiercer. And still, we're all using the same process for keyword research. That doesn't make sense! In this article, I introduce something new: the problem-driven approach to keyword research! [comes with a free template]

  • JN

    Jon Nastor

    about 1 year ago #

    Kevin, great post. I really dig your problem-driven approach to keyword research. For far too long, I thought about content as making pronouncements of thoughts and ideas - and it wasn't until I started thinking in terms of being empathetic to the reader's problems that I began to see any substantial results.

    Thanks for the google sheets templates, these look great.

    • JQ

      Jason Quey

      about 1 year ago #

      Great point, Jon, and highly agree on the importance of trying to solve customer's problems. A lot of articles on keyword research for content seems to put the solution before the problem too by doing keyword research first, then coming up with a topic idea.

      I've found doing outreach to survey/interview customers to be an excellent way to gather questions at scale. I like to ask questions like:
      1. What’s your biggest struggle related to {niche}?
      2. How have you tried to solve the problem in the past?
      3. What your current goals, professionally and personally?

      This research is also great for product development and copywriting too.

      I wrote more on the process here - https://www.growthramp.io/content/customer-acquisition-cost/

    • KI

      Kevin Indig

      about 1 year ago #

      Thank you, Jon! Very happy the concept is helpful to you :-).

  • MS

    matt stevenson

    about 1 year ago #

    keyword research is sometimes too difficult and frustating...

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