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It's easy to develop tunnel vision when you're building a product.

You spend a lot of time thinking about every little feature and every single process running under the hood.

But that's not how your users interface with your product. They're coming from the opposite direction—they have no reason to care about your product until you show them what it can do for them.

Turning first-time users into long-term customers requires an understanding of where your users are coming from and what they want to do.

Creating user journey maps helps you keep user motivation at the front of your mind and create UX flows that get users where they want to go.

In this post, we'll look at what user journey maps are, how to create them, and see examples from several industries.

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