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A/B testing has become a popular method to investigate user behaviour on web sites , but the learning we get is of little value I think. Narrow the focus on "A or B ?" allow us to collect "encrypted" (more or less BIG) data about users behaviour, without no decryption key other than our cognitive biases. My latest post : "A/B Testing Is Fooling You"

  • ES

    Edward Stephens

    almost 4 years ago #

    Interesting concept

    'Imagine that all the options you have thought about are gone. E.g. you're stuck with an Yes choice, there can be no A and nor B, or there is only A...'

    • OJ

      Oana Juncu

      almost 4 years ago #

      Exactly, it's like a sham "Yes-Only" choice. What would you do differently ;) ?

  • DS

    dS Squirrly

    almost 4 years ago #

    I do really appreciate the kind of articles such as this one, that broadens your view-point, forces you to go beyond the common knowledge. In my opinion there is not enough online articles like that in the marketing field. However, the author should have gone deeply and actually proposed tracks on how data can actually be encrypted. Also, A/B testing might not be the best tool but there are good things to be inspired from. For instance, it allows to fix concepts or ideas and eventually include others furtherwards.

    • OJ

      Oana Juncu

      almost 4 years ago #

      Hi,
      Thank you for the appreciation. I fully agree A/B bring benefits, what I think we should be cautions about is how we use them and how we are able to interpret them, and at what point we're stuck between only A or B.

  • JY

    Jeffrey Yazwa

    almost 4 years ago #

    Great post!

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