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We have all been there. You spend time and money creating short-and-sweet content for your targeted audience; you drink copious cups of coffee and push out all other daily noise to give it your all. When your gem is complete, you click “publish.” But your content doesn’t seem to generate any leads. Even worse, it goes unnoticed. In short, “Winter is Coming” …but not for the House of Stark: for your business. The solution? Longer content. Research shows that...

  • PG

    Paige Gerber

    almost 2 years ago #

    So true - too often, marketers think the work is done once we hit the "publish" button! That's far from the case :-) These are great points - thanks for sharing!

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