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Ina Herlihy of Zumper expands on multiple frameworks and experiments for startups looking to improve their metrics.

  • MB

    Morgan Brown

    over 4 years ago #

    Great list of tactics and things to consider for driving user behavior by @inacatherine!

  • ES

    Edward Stephens

    over 4 years ago #

    Thanks for adding this Logan. Really nice article, I was a neuroscience major and time and time again these cognitive biases' ring true.

    When coupled responsibly with authentic intent (instead of simply creating addicts) these approaches can really strengthen a users connection with your product and the value they derive from it.