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Ina Herlihy of Zumper expands on multiple frameworks and experiments for startups looking to improve their metrics.
Great list of tactics and things to consider for driving user behavior by @inacatherine!
Thanks for adding this Logan. Really nice article, I was a neuroscience major and time and time again these cognitive biases' ring true.
When coupled responsibly with authentic intent (instead of simply creating addicts) these approaches can really strengthen a users connection with your product and the value they derive from it.
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