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Bill Macaitis, the former CMO of ZenDesk, articulates how a SaaS marketing team should operate. He outlines 9 Disciplines of Marketing: Ops & Analytics, Evangelism, Content, Paid, Website Conversion, Product Marketing, Customer Lifecycle, Comms, International.

  • MB

    Morgan Brown

    over 5 years ago #

    Instant book mark. This is one of the most concise, insightful, and complete looks at building the components of a b2b growth engine. Thanks @ttunguz for the writeup.

    • JP

      Joseph Putnam

      over 5 years ago #

      This was very thorough and insightful. It also makes it more exciting when you have one person at a startup attempting to fill all of those roles. :)

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    Veronica Torras

    over 5 years ago #

    I made a mistake but I can undo the Flag

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    Santi Casado

    over 3 years ago #

    It has been one of the best article I've read about SaaS companies marketing strategy. Thanks @ttunguz