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You’ve probably already read this before: for every one dollar that you spend on email marketing, you get a return of $42. As a marketer, you’d also be already knowing that 73% of marketers describe email marketing ROI as “good” and “excellent.”

But here’s the thing: to get such a return on investment (ROI) for yourself, you need to invest in all aspects of email marketing to make your newsletter a success including paying attention to small details like the email header design.

An effective email header hooks your audience and encourages them to read your message. It also reveals the purpose of your email plus familiarizes your readers with your brand. Wondering how you can achieve this and more with email header design?

Let’s walk you through the basics of email header design and hand over nine tried and true tips to design your header along with examples.