I hate to break it to you… but most people won’t finish reading your articles. And you probably won’t read this whole article either. We collected a bunch of data from my personal blog, and our SumoMe Stories to understand how many people will actually read the whole article (no one else has access to this information). What did we learn? Only 20% of readers finished our articles. Not only that, the average visitor would only read 25% of an article. Now you’re probably thinking, “That’s your problem! Why should I care?” Because chances are, your audience aren’t reading your whole articles either. This article will go over our findings from the audit, and action items we're currently implementing to try and fix it.