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Over the past few years, InVision has offered stunningly beautiful, totally free UI Kit's for designers, playing the long game by building a lead base and establishing themselves as a “giver” in the marketplace. Content Marketing Director, Clair Byrd, discusses this marketing strategy and how freelance designers or creative agencies can follow in InVision’s footsteps to attract local clients.

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    Edward Stephens

    over 3 years ago #

    Awesome share - I really admire Clair's attention to detail that precision is absolutely necessary if you are going to expect impressive results.

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    Eren Mckay

    over 3 years ago #

    Claire has a great mindset as to how to market and it has clearly paid off. I really love the idea of giving away great value for free. It's what builds trust and also the grows the like factor. If you give me something great for free, I'll think about purchasing from you before someone else. It's the law of reciprocation in action.

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