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From the blog post: 

 

"Recently I dug into all the research I could find about headlines for a Mozinar on The Science of Writing Must-Click Headlines on Social Media.

I found plenty of data aboutwhat words are used in the most shared headlines and social media posts, how long headlines should be and more.

What was especially interesting was to dig into the psychology behind some well known headline formulas to begin to understand what makes them so irresistibly clickable. Here’s an overview of what I discovered—8 winning headline formulas and the psychology behind them."

 

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