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If your website’s navigation isn’t immediately decipherable, easily navigable and clear, you face significant risk of losing a potential sale. Considering that the visitor-to-sale conversion rate for online retail hovers at around 2-3%, you don't have much leeway for imperfection, so if your navigation is causing user experience friction, you're leaving money on the table. The eight recommendations in this article can be used as a step-by-step checklist to audit and optimize your site navigation.

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