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As a user, how often do you add items to your shopping cart and then abandon or postpone purchase on an e-commerce app? Quite often, right?

Doesn’t a well-crafted and timed push notification highlighting a price drop in any of the items that you added to cart tempt you to “buy now”?

If you land on the relevant product page, you might go ahead and instantly purchase the product. But, if you’re redirected to the app or mobile site’s home page, you might drop off completely.

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