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Change is one of the most exciting aspects of digital and social media marketing. It is also one of the most challenging aspects. Social media platforms like Facebook, LinkedIn, and Twitter constantly announce product updates, release new features, change policies and update algorithms that affect and influence the way we devise and approach our campaign strategies.

But what could be the key to optimizing your social media performance even with all these changes?

Data! Yes, it is right in front of your eyes, at your fingertips to be observed, measured and acted upon. Measuring the data from these campaigns should always be your top priority. Analyzing the data on campaign performance will help you determine which strategies are working and which aren’t. However, deciding on the right set of metrics can be extremely challenging.

Use these 8 social media metrics to track your business's success.

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