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You know the stat: 70% of salespeople give up after 1 email, but 80% of prospects say no at least 4 times before saying yes.

If you’re serious about getting results from your cold email campaign, you need a comprehensive strategy. Full stop.

In this piece, Mailshake founder Sujan Patel interviews 8 experienced sales professionals and influencers on how to approach, set up, test, and scale a follow-up strategy. This gets into the weeds; learn how to:

- Set up a process
- Keep focused on your prospects
- Add value
- Find a good cadence
- Keep the right tone

And everything in between

Included are videos of the original interviews with all 8 guests, along with time-stamped breakdowns of what they cover and the key takeaways.

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