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Email is a force to be reckoned with for your business. A well-coordinated email campaign can quickly build momentum for your product or service, and recipients favor it.

Creativity is critical to keeping your emails in the inbox where they belong. However, being in the inbox itself is one thing and being opened is another.

To share the information you want to communicate, you’ll need a sales email subject line that sells.

  • ML

    Mark Lindquist

    9 months ago #

    Great stuff. I always take one of two approaches with my subject line: short/direct/to-the-point, or creative/funny.

    I like the direct one if what I'm pitching is almost certainly going to be interesting to the recipient. No need to beat around the bush there.

    I use the second if it will take a little more convincing. Something a little more interesting may get them engaged enough to read more of the message if it's not immediately apparent what the benefit is for them.

  • GD

    Gilles De Clerck

    9 months ago #

    Some often over-looked golden nuggets in here. Thanks for sharing David!

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