The first page of the marketing bible reads: “measure your KPIs”.
Every marketer knows that tracking marketing KPIs is an essential part of determining success.
Are your team’s actions helping you progress towards goals in a timely manner? KPIs are the best way to understand where your team’s time and money is going and whether or not those places are worthwhile.
There’s no denying that measuring KPIs is an important part of a marketer’s job, but determining exactly which ones to report can be difficult.
If your CEO asks how your team is performing, which of the many marketing metrics do you choose to report back?