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Marketing Automation, the process of automating parts of or maybe even your entire marketing funnel. In an ideal situation, it helps to guide your prospect through their buyer’s journey with relevant and timely communications. In the reality a lot of companies are making the same mistakes and not taking full advantage of their marketing automation. This article dives into eight of the most made mistakes and what to do about them.

  • SS

    Sherman Smith

    about 3 years ago #

    Hey Martijn,

    From a solopreneur's point of view I can relate to all of this.

    A lot of us tend to set up marketing automation and then let it go without any concern of getting any type of results. Yes, it's great that you can use automated sharing tools while you focus on other activities, but if you're not paying attention to results through analysis, then your just wasting the automated tools where you can maximize it's efforts.

    Thanks for sharing! Have a good one!

    • HV

      Hans van Gent

      about 3 years ago #

      Indeed, just because you can automate something does not mean you need to automate and forget. Always be testing and even if you found the optimal recipe right now in six months from now the landscape could be changed again and you're still missing out.

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