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In recent years, Instagram shopping has gained immersive popularity. According to statistics, 81% of Instagram users discover new products in-app and 130 million people tap on shopping posts every month. As a result, the number of eCommerce companies that want to sell on Instagram is growing, too.

But as the popularity of shopping on this platform grows, so does the level of competition. A product demonstration does not work anymore. Therefore, companies seek out new ways to reach their target audience with Instagram ads. In fact, the platform now has two million monthly advertisers.

Instagram’s estimated ad revenue grew from $700 million at the beginning of 2017 to $6.8 billion at the end of 2020.

But how do you know if the ad will bring you income? And where to look for ideas for the next advertising campaign?

In this article, you will find examples of successful advertising campaigns from various eCommerce brands as well as what results these companies have achieved with the help of different advertising solutions.