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As daunting as it might be to master, digital advertising is an unavoidable growth channel for most SaaS companies. So the sooner you get started figuring it all out, the better. If your product is among the SaaS companies emphasizing advertising this year, I’m sure you’re feeling pressure to ensure your budget isn’t going to waste on simple mistakes. Let's take a look at some tips to make sure you avoid the most common SaaS ad buying pitfalls.

  • LR

    Lorraine Reguly

    over 2 years ago #

    Customer retention should be high on the list of priorities for most businesses! It's amazing that some companies continue to make the mistake of ignoring current customers.

    Customer loyalty is important!

  • RA

    Ramin Assemi

    over 2 years ago #

    Some dope examples in here as well! Swiping these ;)

  • DG

    Dana Gore

    over 2 years ago #

    Great post!
    Yep, you don't want to overlook your current customers. There's a level of trust that's already been established, so any communications with them is important.
    I've also noticed that the whole "one size fits all" approach to marketing has seen its last days. You have to be specific and target your niche, even if it's a limited one.

  • RC

    Ravi Chahar

    over 2 years ago #

    Hey Talla,

    Taking the clicks for granted is one of the biggest mistakes companies make. It's not necessary that the traffic is organic. Even if you run an ad on Facebook, it doesn't make sense to see the total reach.
    Overall the engagement matters.
    Thanks for sharing with us.


  • JH

    Joy Healey

    over 2 years ago #

    So many people promote the myth that all you need to do is spend a few dollars and sales will go through the roof. In my experience, especially more recently, nothing could be further from the truth - so anything that helps avoid advertising mistakes is super-useful info.

    Glad to see growing support for my own personal best source of revenue, looking after existing customers rather than continually chasing new ones. It makes me really cross when I see my existing suppliers offering discounts to new customers when they're not willing to give them to me. On the other hand, a supplier I had bought from before sent me a "We miss you" discount, and I re-ordered.

    Thanks for sharing these useful advertising tips, Scarlet.

  • BP

    Brenda Pace

    over 2 years ago #

    Hi Talla,

    Spot on! I am still amazed at those who would overlook their current customers in search of new. I mean, new customers are great and all but your previous and current are the ones who have already been loyal. Shouldn't we cater to them a bit more? Reward them?

    I have to agree with the others. Having the "same old " across every platform can be very dull. I would prefer to see a variety of marketing ideas across the web, not just one bla bla bla. Shaking it up can retain previous customers, as well as, gain new.

    Great read! Thank you for sharing!


  • RC

    Reginald Chan

    over 2 years ago #

    Excellent article and thanks for sharing. AGree with Lorraine on the customer retention part!