The author had this idea of “open research” where a group of volunteers and he would coordinate doing research on a company and publicly share everything we learn including the results and process we used.
With the first open research project they analyze a survey that received over 700 responses from people who use Slack. It’s a great sample company for open research because of its current popularity and the hyper-growth the company is experiencing. After all, Slack is already being used by over 750,000 people each day.
The Slack product/market fit survey received 731 responses because of a bunch of tweets, personal emails and an email blast. The responses revealed who loves Slack, who doesn’t yet and why. Slack has product/market fit and the next steps involve optimizing the funnel so they can drastically increase the number of must-have users. To show the business benefits of the product/market fit survey, there are even a few recommendations on what Slack can do based on the survey data..
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