The gate between your website and your audience are opt-in forms. As you already know, an opt-in form that is placed on the landing page with offers that visitors cannot resist does its job exceptionally well. Forms play a big part in how fast you can grow your list. And the faster your list grows, the faster your business grows. The number of successful subscriptions can be easily monitored by the opt-in forms on the website.
This post talks about 7 ways you can use Personalization and Opt In Forms to boost conversions.