It’s no secret that customer retention is more vital to subscription-based businesses than just about any growth metric. If your customer turnover is high, your acquisition rate has to outpace the churn just to break even. You’re on a treadmill, not a track.
And what’s worse, the more you grow, the harder it is to outpace a high churn rate. As your acquisition grows, so does the number of people that churn.
That treadmill just moves faster and faster.
This is why getting a handle on customer churn as you scale is vital to any sort of stable, meaningful growth.
Here are 7 proven methods for preventing customer turnover before it’s too late.
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