Morgan Brown lists several ways you can learn from the most successful user-get-user programs ever invented and apply these principles to improve the performance of your referral program.
- Improve NPS to Drive User-Get-User
- Make User-Get-User Part of the Core Product Experience
- Create Benefits for Both Sides
- Make the User-Get-User Program Visible
- Build a Double Viral Loop
- Avoid the One Experience Fits All Approach
- Use Psychological Triggers to Encourage Invites