Software as a Service (SaaS) is an incredibly vibrant, pioneering industry — and one of the most fluid. It’s now also extremely competitive. There isn’t much room for 100 percent original solutions; merely attempting to “get there first” and sell a unique SaaS business before maturity is no longer a reliable strategy… There will always be another fresh, subscription-based startup that offers a similar service. So, how do you overcome this saturation…? #1) Enter the right market (with a validated product that solves real problems) and #2) Do it better than anybody else Here are seven SaaS marketing trends to consider for your 2018 growth strategy — while reducing churn and maximizing your recurring revenue.
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