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Although Instagram is predominantly a visual platform, its textual element – the captions – are almost as important as the visual itself. If a stunning visual can make the users ‘slow their scroll’, a well thought-out caption can keep them glued to it, and that’s a great way to boost the amount of time users spend viewing your post.

The question is … how can you write a captivating caption?

What should you say? How long should it be? How many hashtags should you use?

In this post, we will answer all of these questions (and more!) to get you writing captions that not only make users stop in their scrolling tracks but also compel them to engage and respond to your calls-to-action.

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