One thing that never gets old in business is knowing your customer – and that’s because of how often we get it wrong. Too often we rely on our narrow worldview to inform us of who we think would use our product or service.
Data-gathering from scratch is a daunting prospect. The good news is that with a little research, you’ll find that a lot of this data has been gathered for you.
You just need to know where to look. Often times it’s not very far from your competitors.
Join over 70,000 growth pros from companies like Uber, Pinterest & Twitter