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One thing that never gets old in business is knowing your customer – and that’s because of how often we get it wrong. Too often we rely on our narrow worldview to inform us of who we think would use our product or service.

Data-gathering from scratch is a daunting prospect. The good news is that with a little research, you’ll find that a lot of this data has been gathered for you.

You just need to know where to look. Often times it’s not very far from your competitors.

  • SE

    Sean Ellis

    over 3 years ago #

    Reminds me of the time at LogMeIn, when I got a call from the VP Marketing at GoToMyPC. He asked me to stop copying his landing pages. I explained that it was only temporary. I was using them as a baseline for my experiments and expected to find something better soon.

  • CC

    Chris Conrey

    over 3 years ago #

    When I began my professional sales career as a car salesman one of the first things that I was told to do was go take a test drive at other lots and play dumb. At the time it was great for showing me how it felt from the buyer side, but later I'd do it again just test drive objections and see how other people reacted to them.

    This is much the same practice, let someone else do the test driving for you and learn from it. Awesomely done.

  • BS

    Brian Sierakowski

    over 3 years ago #

    Awesome, super tactical feedback.

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