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Whether your brand is digital first or brick-and-mortar based, you know by now that you need to be on mobile.

But does being on mobile mean that you need an app? Or is a mobile responsive website good enough?

While mobile apps can prove to be a powerful marketing channel, it is not right for every business to invest the time and money to support an app. Having an app means investing in actually developing the app – or apps – if you want to serve both iPhone and Android users, as well as resources in getting people to actually download it.

Here are 7 signs your brand needs a mobile app