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Oh you already are? But are you doing so at the per-user level? From what I've seen, most of us aren't. But here's the case for why you should, and how it will impact your business growth.
This makes sense. But I'm not sure 9 events of importance would be equivalent to 2 events of importance 9. How is that determined? Some actions may be completely unimportant I.e. shouldn't factor in at all. The idea of magic number is more simple. When a person does X they are much more likely to convert. For your biz what is x? Facebook was 10 friends in 14 days.
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