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Embracing marketing technology is undeniably essential for the modern marketer. Especially in today’s digital era, where automation is the lifeblood of every business environment. Marketing automation will continue to be an essential building block of productivity for any business across industries.

Automation is clearly the future of marketing. It can turn a lean marketing team into a momentum-driven force to be reckoned with. Given the hypercompetitive environment, businesses operate in today, marketing automation can be the driving force for a startup to compete with larger enterprises.

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