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Adam Gross, the head of product at Heroku, has a long history in companies that now are some of the biggest players in technology, but he facilitated their growth back when they were still upstarts. Companies like Salesforce and Dropbox. His interests and expertise lie in app development and cloud infrastructure along with CRM and customer facing systems, two areas he finds "oddly related." Gross spoke at Google Ventures' Startup Lab workshop last year about the rules he's found that govern his approach to telling the story of the companies he works for and advises...

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