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Digital marketing requires a good number of visuals such as infographics, website branding, and various other visual content. To accomplish this, you should implement attraction marketing, which entails branding your business in a friendly and personal way.

This marketing approach requires professional, yet personal icon sets that will be used in various applications. The icons you design should be appealing, trendy, and have a modernistic look. Whether you begin by sketching out and taking notes on how you want the icon to look or jumping straight into software part of the process.

How can you crack the code to creating professional icon sets? Here are seven core principles you can implement right away.