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Interesting, I've never really considered doing a journey map before.
This quote by Angie Schottmuller is insightful: "With an authentic storyline mapped, a gold mine of insights comes to light — critical pain points, content gaps, influencers, touchpoint failures, automation opportunities, and more.
The result helps to strategically prioritize business efforts and unite cross-functional teams in ‘serving’ the customer. We are all customer success agents."
yap, that stood out to me too! great read
Actually Jason, a buyer's journey is straight out of the Inbound Marketing playbook. But I do find this post interesting in that it focuses on minimizing friction, the bain of "shopping cart abandonment."
I actually took to using MindMeister to attack this problem the other day.
Different technique but even just popping down the thought map, highlighted glaring holes of 'assumed' customer knowledge/action.
Loved the article!
Has anyone tried taking a "Value Chain Mapping" approach to this?
Great read, great tips, thanks for sharing!
I would completely agree with the 4th point "DETERMINE CUSTOMER TOUCHPOINTS" because if you are not family with the customer's choices and need then marketing would be really very tough !!
thanks for this great share :)
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