Someone just made a purchase on your site. Naturally, you send them a order confirmation email notifying (and hopefully thanking) them of their completed purchase. For some businesses, the customer experience ends there (sale made, done deal), but we’re about to show you how much money you are leaving on the table by doing that.
According to Receiptful, confirmation emails have an open rate of over 70%! To put that into perspective, the average email open-rate isn’t even 18%. What’s more, it has been shown that it’s up to seven times more expensive to acquire a new customer in comparison to marketing to previous customers! On top of that, eCommerce spending for repeating customers is on average more than two times greater (McKinsey)!
What does all this lead to? It leads us to understand that sending order confirmation emails can be an extremely effective cost-saving strategy to boost your sales faster and to greater sums than ever. Without further ado, I present to you seven (and a bit more) order confirmation emails that’ll skyrocket your sales!
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