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So, you’re running your inbound marketing, great. But how do you know what’s working?

Use these 7 Key Metrics to measure and learn what works, what content gets the best results, the most valuable links, the most new user signups - and start showing your boss the impact you’re making! This guide shows you 7 key metrics to measure.

  • JE

    jonah engler

    about 4 years ago #

    Great tips thanks!

  • DC

    Daniel CastroRuivo ツ

    about 4 years ago #

    Great insight! and Popcornmetrics looks pretty interesting to manage inbound metrics. Easy as popcorn! Thanks Paul

    • PM

      Paul M Boyce

      about 4 years ago #

      Hi @danielcastrorui - much appreciate your feedback! :)
      yes we built http://PopcornMetrics.com to enable non-coders to easily get the data they need into marketing analytics tools (like Mixpanel and Intercom and Segment) with a few mouse clicks.
      if you need any help feel free to reach out
      cheers
      Paul

  • SS

    Salman Sharif

    about 4 years ago #

    Great post on inbound metrics, we can add one more here: The engagement rate on blog or social media. How much UGC does your website produce on weekly or monthly basis, this can also help us a great deal to learn about the popularity of website.

    • PM

      Paul M Boyce

      about 4 years ago #

      Oh I like this! I have a crude measure for Number of Social Shares / Post which is basically the total number of Social Shares (shown in the share bar on the post) and divide by the number of unique visitors, to that post. It's not perfect but I'm seeing good sharing at about 20%.

      Tell me @imsalmansharif - how do you measure UGC? Maybe I can add this to my post.

      cheers
      Paul

      • SS

        Salman Sharif

        about 4 years ago #

        @paulmboyce well I usually do it with a simple formula that is: Total Number of Comments/ Total Number Posts= Average Comments per post. The higher the number is greater would be the probability of being a popular website.

  • SB

    Shannon Byrne

    about 4 years ago #

    Nice, simple and helpful post. ahrefs.com is amazing! Wish it was a little cheaper though. :/

    • PM

      Paul M Boyce

      about 4 years ago #

      Hey @shannon-byrne , thanks I really appreciate your feedback! Normally I write longer posts, so I'm happily surprised to see that this post has had a good response. Maybe I can add more frequent shorter posts to the mix :) Oh, and I'm a big fan of ahrefs too - what you look at most in Ahrefs, or what other tools do you use?

      cheers
      Paul

      • JH

        John Howle

        about 4 years ago #

        One way to make this piece longer (if you wanted to since it seems to be getting traffic) would be adding some how-to's to each of the 7 ideas.

        Example, I sent this to my blog manager, but she had questions on how to setup these tracking elements. I know it's not complicated, so I plan to show her, but other readers might not know how.

  • PT

    Petra Thach

    about 4 years ago #

    I will be blunt... why do you need Moz when you have Ahref?

  • DC

    Dale Cudmore

    about 4 years ago #

    I'm curious how you prefer to track things like RDs and social shares.

    While you can look at them on your own, surely one of the things you'd like to do is determine if there is growth over time from your efforts.

    In order to do that, you would need backlink and social share counts at a pre-determined time after publishing, like 60 days or so.

    Do you track them as continually updating metrics, at a specified time after publishing, or both?

    • PM

      Paul M Boyce

      about 4 years ago #

      @dalecudmore - you know Dale, in replying to you, I see what we already track - which give a good over view, but I also see where we could do even better. Each post is unique, so its not the same as optimising a product, and some resonate better than others and are naturally more shared in the community. But tactics like sharable images, and share tools could be measured to see the impact. We use SumoMe for image sharing an filament for social share bar. They work pretty well. SumoMe has recently released a A/B Test for different popups for email capture. Thats something we definately want to try out.

    • PM

      Paul M Boyce

      about 4 years ago #

      hey @dalecudmore great question! I update metrics for all blog posts weekly (and I'm ashamed to say that I do that manually - I don't yet have this all automated as it should be). At the minute I update the totals for each blog post at the end of the week. Generally the majority of shares happen within the first week of publishing, but then the best posts continue with a lower rate of sharing. One thing I don't track is how the rate of sharing changes over time (per post I'm not overly interested) but what I can see it the sharing rate - if later posts get a higher rate of shares per visitor.

      • DC

        Dale Cudmore

        about 4 years ago #

        Thanks for sharing, I realize there's not a really easy way to do this right now (start-up idea?). Just curious how others are handling this - thanks Paul.

  • DG

    Dr. Gil Lederman

    about 4 years ago #

    Thanks for sharing man

    • PM

      Paul M Boyce

      about 4 years ago #

      @drgilledermanny - thank you Gil. Appreciate the feedback. Anything you found particularly helpful or was it the whole post in general?

      • DG

        Dr. Gil Lederman

        about 4 years ago #

        "Your content is intended to capture emails so you can nurture and build trust potential customers with future content. " I feel like this is true

  • AC

    Andrew Capland

    about 4 years ago #

    Solid article, you've outlined the top of the funnel very well.

    In my opinion, the conversion rate is a big piece of the inbound puzzle. So (rather than look at the number of leads) look at the % of new visits that convert into a new lead. That will help you determine if your inbound efforts are assisting your company revenue and sales growth. You can also go one level deeper and also track the conversion rate of your top of the funnel leads into a sales opportunity to help to determine your inbound lead quality as you track your top of the funnel growth.

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