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These 7 content marketing frameworks represent a blueprint for successful content marketing in a variety of industries and for achieving various goals. We examine how content marketing can be used in these ways: 1. Simple warm acquisition 2. B2B sales & lead generation 3. Ecommerce 4. Building an evergreen forest 5. Competitive SEO 6. Community building 7. "Trifecta" strategy This isn't a comprehensive playbook, but it does cover most of the ways in which you can use content marketing as a way to create value based on your high-level business and marketing goals.

  • VC

    Vince Crawford

    almost 3 years ago #

    No idea why this isn't getting upvoted more. I'm implementing my first framework today, thanks to this.

    • TH

      Tyler Hakes

      almost 3 years ago #

      Vince, thanks for your feedback. Let me know if you have any questions.

      Cheers!

      Tyler

  • CH

    Chris Hornak

    almost 3 years ago #

    These graphs are a great representation of process that have just be in my head. Thanks for the resource.

    • TH

      Tyler Hakes

      almost 3 years ago #

      Thanks for checking it out, Chris. It's sort of amazing how much easier it is to explain our strategy to clients when we can just point to a diagram like this and say "that's how it works."

  • OG

    Olga Gabdulkhakova

    almost 3 years ago #

    The graphs are really great in this post, helping to understand the suggested frameworks. Thanks for the share!

    • TH

      Tyler Hakes

      almost 3 years ago #

      Shout out to my guy, Devin, who did those framework graphics from really rough sketches that I put together. Designers don't get enough credit!

  • LK

    Laura Kinnard

    almost 3 years ago #

    The graphics that you include that visualize the process are so simple and make the frameworks so much easier to understand!

    • TH

      Tyler Hakes

      almost 3 years ago #

      I totally agree--they were critical. I'm so happy with how they turned out. My friend Devin put those together and they were perfect.

  • SJ

    Sam Jacobson

    almost 3 years ago #

    Stunner. Great summary for different business models.

  • CR

    Catherine Richardson

    almost 3 years ago #

    Great Article! As a junior is this field, I love hearing other approaches to Inbound marketing. It adds value to your own work and I know I've taken away a few things that will help me moving forward. Cheers!

  • AM

    Angus Mackay

    almost 3 years ago #

    The database link to this article is broken. Can it please be fixed as I'd love to read it. Thanks

    • AA

      Anuj Adhiya

      almost 3 years ago #

      Works fine for me - may just have been a temporary glitch - try again and see pls.

  • JO

    Jake O'Brien

    almost 3 years ago #

    DUDE. Thank you, this is exactly what I was looking for! Love the Trifecta framework.

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