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With all the hype surrounding social media in recent years, it's easy to forget that email remains the most potent channel for driving business today. Because people prefer to receive emails from companies - more than any other form of communication. It sounds counter-intuitive, but it's true. A study last year from MarketingSherpa found that 72% of US adults prefer to communicate with companies via email – that’s more than social media, text messages and phone calls combined. More people are on email than social at any given moment, too. Radicati estimates the global email user base today to be 2.6 billion, while Facebook has about two-thirds of that. And Adobe recently found that we’re spending 17% more time in our inboxes this year than we did last year.

  • LS

    Lisa Sicard

    over 1 year ago #

    Hi Eren, this piece about emails is so true. There are 2 companies that I buy from their emails directly many times - Origins and DSW. They always get me to open them with their 20% off and free shipping offers from time to time. Sometimes they give away products when you buy as well.

    I do not see these specials offers in my Facebook, Instagram or Twitter streams, occassionally from Origins in my Facebook feed but that is about all.

    People do still enjoy getting emails as long as it's not too often from their favorite stores. I think testing on a weekly or bi-weekly basis would help them to decide how often people want to receive them. Great share Eren!

  • BP

    Brenda Pace

    over 1 year ago #

    Hi Eren!
    Great article! I'm amazed to see that more people love email more than any other form of marketing! I do love corresponding with companies via email, especially if they reply to mine. There are a few that I interact with more than others simply because they are friendly and responsive. They follow-up with items left in the cart and always after a purchase. The promotions they send later on are more than welcomed. I am one of that 72% that love interacting with email. Actually, I'd rather get email than phone calls or texts. :)
    Thanks for sharing this with us!
    B

  • RC

    Ravi Chahar

    over 1 year ago #

    Hi Eren,

    From the past couple of years, the internet world is more focused on the e-commerce stores. And these companies keep their customers updated via emails.

    I always like to receive the emails regarding discounts and the follow-up emails when I buy any product.
    It's kind of feeling that I am important to them.;)
    ~Ravi

  • RC

    Reginald Chan

    over 1 year ago #

    HI Eren,

    Awesome share and thank you! I can't agree more with the usage of welcome emails. Powerful way to create conversation!

  • PV

    Philip Verghese

    over 1 year ago #

    Hi Eren,
    This is indeed a great share.
    I fully agree with the writer he pointed out the value of emails.
    Yes, it's one of the number one priority for a successful business.
    Indeed it is very vital for moving with the trend and the wind.
    Yes, even in spite of the flood of social media and its activities all over an email impact is much higher than that of a social media share or activities.
    Thanks Nadav for bringing out such an elegant post on this subject.
    I appreciate you for giving that in a detailed guide format with a good number of valuable connected links along with the enchanting screenshots.
    Keep up the good work.
    Thanks Eren for this valuable share here.
    Keep sharing.
    May you all have a great and profitable May 2017
    Best
    ~Phil

  • LR

    Lorraine Reguly

    over 1 year ago #

    This is a fantastic reminder of what business SHOULD be doing!

    And a good lesson to me, too, since I didn't know that people would rather receive emails from companies!

  • JM

    James McAllister

    over 1 year ago #

    Good article. It amazes me how many people don't do something as simple as automate abandoned cart emails. Some of these are really simple to implement and can massively boost conversions and your lifetime value of a customer.

    I'll admit there's a lot with eCommerce and email that I'm still trying to figure out. We use Shopify and they are pretty good at tracking where customers initially come from. I would absolutely love to be able to segment what list new customers get added onto based on where they came from. The reason for this is we have a huge amount of people who consume our free content and then buy, and a lot of cold / PPC customers as well and it would be nice to have different autoresponders in place for these different sets of people.

    The good thing about this article though is these emails can benefit almost every store. I'll be sure to share this one with others.

  • RB

    RB Biddulph

    over 1 year ago #

    The Welcome Series is key Eren and more that, the whole idea of an automated follow up is important. We sometimes forget the power of persistence in generating sales. But since we are human and prone to forget, automate that freaking process LOL. Remind folks that they abandoned a shopping cart. Greet them warmly. The power of a simple, persistent follow up results in more clicks and sales than you'd ever believe. We see this in our lives with us as the customer,and other folks behave in the same exact fashion.

    Ryan

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