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The fashion and apparel industry has always been competitive. Trying to capitalize on email marketing’s 4,400% ROI, fashion brands are competing for prospects’ attention.

But it’s no easy mission.

With over 250 billion emails sent and received every day, it’s becoming harder for marketers to get their emails opened.

If you’re looking for a way to boost your email opens, you need to craft eye-catching subject lines that your subscribers can’t help but click.

To inspire your next email campaign, we collected the 66 best apparel subject lines sent by exceptional fashion brands and divided them into seven categories for your convenience.