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It’s all about providing a personalized experience, serving relevant content to specific users to increase your return per visitor. BizReport summed it up well: “Creating a one-to-one customer experience contributes significantly to customers that are more highly engaged, which in turn has a direct impact on the merchant’s bottom line.”

There are a broad array of personalization tactics, making it a bit overwhelming when first enacting them. To get you started, here are 6 ways to create a personalized experience on your website:

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