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Believe it or not, Google+ now garners higher engagement than Twitter and Facebook. And with a monthly active in-stream user base of over 300 million, keen niche communities, recent updates to make image sharing a richer experience and new features like Helpouts and Shoppable Hangouts (in beta), Google’s much-maligned social network is poised to serve both B2C and B2B markets well.

The author shares some of the most innovative tricks with you to take back and test on your own G+ page.

1. Link to a landing page from your Google+ posts
2. Build lasting relationships and co-promote content
3. Get your expert customers to generate leads for you
4. Sponsor a Hangout On Air
5. Host your own HOA
6. Submit your HOA to a directory

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